Goal Planner

"I want this much profit per month." Farolane works backwards to units, ad budget, and break-even price on each channel — with ad costs shown as ranges from public benchmarks (override with your actuals anytime).

1 Set a monthly profit goal + your product economics
2 Tick your ad sources — we blend their CAC
3 Get units, ad budget & break-even per channel

How the math works →

Monthly profit goal The take-home profit you want to make in a month, after fees, taxes and ad spend. We work backward to the units and budget needed.

Selling price Your listed price per unit. In India/UK/EU it's tax-inclusive — GST/VAT sits inside it.

Unit cost (COGS) Your all-in landed cost for one unit — product + inbound freight + duties. Not the selling price.

Your shipping cost / unit What YOU pay to ship one unit to the buyer. Set 0 if the marketplace or buyer covers it.

Category Pick the closest category — commission rates vary by category on most channels.

Ad sources tick one or more Choose the ad channels you'll run. Pick several (e.g. Google + Meta) and we blend their benchmark CAC — the average cost to win one order. Fine-tune with your own numbers below.

Fine-tune your numbers — optional, but recommended for an accurate plan

Organic sales share % Share of orders that come with NO ad spend (SEO, repeat buyers, referrals). Higher = fewer paid orders needed. 0 means every order is paid.

Your CPC blank = benchmark Cost per click from YOUR ad account. Leave blank to use the blended benchmark range. Applies to all selected ad sources.

Your CVR % blank = benchmark Your click-to-purchase conversion rate. CAC = CPC ÷ CVR. A realistic 3–4% here changes the plan a lot. Leave blank to use the benchmark range.

How the math works

Net per unit before ads comes from the same engine as the comparator. We then estimate customer acquisition cost as CAC = CPC ÷ conversion rate using quarterly-updated benchmark ranges — worst case pairs high CPC with low CVR, best case the opposite. Units needed = goal ÷ net-after-ads; ad budget = paid units × CAC. If your worst-case net after ads is negative, the plan is flagged: raise price, cut costs, or lean on organic share.

FAQ

Why a range instead of one number?

Because a single predicted CAC is fiction. Benchmarks are averages across thousands of advertisers; your creative, niche, and account history move the real number. Plan against the range, then replace it with your actuals using the override fields.

Where are scenarios saved?

In your browser's localStorage. Nothing is uploaded — there are no accounts in the free tier.