Every fee both marketplaces charge an Indian seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a ₹499.00 item with ₹150.00 of product cost and ₹70.00 of shipping, Meta Shops leaves you about ₹20.02 more per unit than Myntra — ₹245.26 against ₹225.24. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.07 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Meta Shops | Myntra |
|---|---|---|
| Apparel & Accessories | 0% | 15–30% |
| Electronics | 0% | 10–20% |
| Beauty & Personal Care | 0% | 10–22% |
| Home & Kitchen | 0% | 12–22% |
| Jewelry | 0% | 15–30% |
| Toys & Games | 0% | 12–22% |
| Grocery & Gourmet | 0% | 12–22% |
| Other / General | 0% | 15–25% |
| Meta Shops | Myntra | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price only |
| Payment processing | 2% | No separate fee — bundled into the commission |
| Per-order / closing fee | None | ₹30 per order |
| Fixed monthly cost | None | None |
| Rates verified | Partly — contains estimates (2026-07-09) | Partly — contains estimates (2026-07-10) |
Sources: Meta Shops fee schedule · Myntra fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
Facebook & Instagram Shops in India drive discovery inside the app but checkout happens on your own site / WhatsApp / COD — Meta takes NO marketplace commission (it monetises via ads). Modelled here as a ~2% payment-gateway fee (Razorpay/PayU class) + 18% GST on that fee. Add your Meta ad CAC in the Goal Planner. Verify your gateway rate. Jun 2025 revision confirmed: 0–1% commission under ₹500 in select categories (western wear, sports apparel, intimates); 15–30% for premium fashion. Rates vary by category/price/model (PPMP vs C+C) — ranges shown, confirm your contract in Partner Portal. Zero-commission 'Rising Stars' program for new Made-in-India D2C brands. Fixed fee estimate ₹30. 18% GST on fees.
On a ₹499.00 product costing ₹150.00 with ₹70.00 shipping, Meta Shops nets about ₹245.26 per unit versus ₹225.24 on Myntra — a gap of roughly ₹20.02. That ordering can flip with a different price or category, so run your own numbers before committing.
Meta Shops charges 0% in the general category and Myntra charges 15–25%. Both vary by category — the full table on this page lists every one.
Yes. In India your listed price is GST-inclusive, so the tax inside the price is removed from revenue before margin is calculated. GST charged on marketplace fees and TCS withheld are both creditable, so they are shown as memo lines rather than costs.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.