Every fee both marketplaces charge a UK seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a £24.99 item with £6.00 of product cost and £4.00 of shipping, Shopify leaves you about £2.35 more per unit than Etsy — £10.08 against £7.72. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.10 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Etsy | Shopify |
|---|---|---|
| Apparel & Accessories | 6.5% | 0% |
| Footwear | 6.5% | 0% |
| Consumer Electronics | 6.5% | 0% |
| Electronics Accessories | 6.5% | 0% |
| Computers | 6.5% | 0% |
| Beauty, Health & Personal Care | 6.5% | 0% |
| Baby Products | 6.5% | 0% |
| Home & Kitchen | 6.5% | 0% |
| Furniture | 6.5% | 0% |
| Jewelry | 6.5% | 0% |
| Watches | 6.5% | 0% |
| Toys & Games | 6.5% | 0% |
| Grocery & Gourmet | 6.5% | 0% |
| Pet Supplies | 6.5% | 0% |
| Sports & Outdoors | 6.5% | 0% |
| Office Products | 6.5% | 0% |
| Automotive & Powersports | 6.5% | 0% |
| Tools & Home Improvement | 6.5% | 0% |
| Bags, Luggage & Backpacks | 6.5% | 0% |
| Media (Books, DVD, Music, Software) | 6.5% | 0% |
| Other / General | 6.5% | 0% |
| Etsy | Shopify | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price + shipping you charge |
| Payment processing | 4% + £0.20 | 2% + £0.25 |
| Per-order / closing fee | £0.16 per order | None |
| Fixed monthly cost | None | £25.00/mo — Basic plan (£25) |
| Rates verified | Yes — 2026-10-15 | Yes — 2026-10-15 |
Sources: Etsy fee schedule · Shopify fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
6.5% transaction fee on item plus postage, £0.16 listing fee, and Etsy Payments at 4% + £0.20, all confirmed from Etsy’s own fee and payment-processing pages this pass. Etsy’s regulatory operating fee is now modelled: 0.48% in the UK, charged on item price plus shipping, and it is a real cost rather than a reclaimable memo. Offsite Ads is 15%, or 12% once a shop passes $10,000 in trailing 365-day sales, capped at $100 per attributed order, and applies only to attributed orders, so it is not included here. Re-sourced from Shopify’s own UK pricing page. Basic is £25/mo on monthly billing (£19/mo billed annually) and the online standard card rate is 2.0% + £0.25. Grow is £65/mo at 1.7%, Advanced £344/mo at 1.5%. You charge and remit 20% UK VAT, which sits inside the price shown.
On a £24.99 product costing £6.00 with £4.00 shipping, Shopify nets about £10.08 per unit versus £7.72 on Etsy — a gap of roughly £2.35. That ordering can flip with a different price or category, so run your own numbers before committing.
Etsy charges 6.5% in the general category and Shopify charges 0%. Both vary by category — the full table on this page lists every one.
Yes. In United Kingdom your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.