Every fee both marketplaces charge a UK seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a £24.99 item with £6.00 of product cost and £4.00 of shipping, Shopify leaves you about £2.23 more per unit than Etsy — £10.08 against £7.84. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.07 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Etsy | Shopify |
|---|---|---|
| Apparel & Accessories | 6.5% | 0% |
| Electronics | 6.5% | 0% |
| Beauty & Personal Care | 6.5% | 0% |
| Home & Kitchen | 6.5% | 0% |
| Jewelry | 6.5% | 0% |
| Toys & Games | 6.5% | 0% |
| Grocery & Gourmet | 6.5% | 0% |
| Other / General | 6.5% | 0% |
| Etsy | Shopify | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price + shipping you charge |
| Payment processing | 4% + £0.20 | 2% + £0.25 |
| Per-order / closing fee | £0.16 per order | None |
| Fixed monthly cost | None | £25.00/mo — Basic plan (£25) |
| Rates verified | Yes — 2026-07-10 | Yes — 2026-07-10 |
Sources: Etsy fee schedule · Shopify fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
6.5% transaction fee on item + postage, £0.16 listing fee, Etsy Payments 4% + £0.20 (UK — confirmed). Offsite Ads (12–15%) applies only on attributed orders — not included. 20% VAT on fees reclaimable if registered. No marketplace commission. Shopify Payments 2.0% + £0.25 (Basic, UK online cards — confirmed 2026). You bring your own traffic — ad CAC matters most here. You charge & remit 20% UK VAT (inside the price shown).
On a £24.99 product costing £6.00 with £4.00 shipping, Shopify nets about £10.08 per unit versus £7.84 on Etsy — a gap of roughly £2.23. That ordering can flip with a different price or category, so run your own numbers before committing.
Etsy charges 6.5% in the general category and Shopify charges 0%. Both vary by category — the full table on this page lists every one.
Yes. In United Kingdom your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.