Every fee both marketplaces charge a European seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a €27.99 item with €7.00 of product cost and €4.50 of shipping, Etsy leaves you about €0.08 more per unit than Kaufland.de — €8.41 against €7.63 – €9.03. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.07 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Etsy | Kaufland.de |
|---|---|---|
| Apparel & Accessories | 6.5% | 10–16% |
| Electronics | 6.5% | 4–10% |
| Beauty & Personal Care | 6.5% | 8–13% |
| Home & Kitchen | 6.5% | 8–13% |
| Jewelry | 6.5% | 12–16% |
| Toys & Games | 6.5% | 8–12% |
| Grocery & Gourmet | 6.5% | 7–10% |
| Other / General | 6.5% | 10–15% |
| Etsy | Kaufland.de | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price only |
| Payment processing | 4% + €0.30 | No separate fee — bundled into the commission |
| Per-order / closing fee | €0.18 per order | None |
| Fixed monthly cost | None | €39.95/mo — Basic plan (€39.95) |
| Rates verified | Partly — contains estimates (2026-07-09) | Yes — 2026-07-10 |
Sources: Etsy fee schedule · Kaufland.de fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
6.5% transaction fee on item + postage, ~€0.18 listing fee, Etsy Payments ~4% + €0.30 (varies by country). Offsite Ads (12–15%) applies only on attributed orders — not included. VAT on fees reclaimable if registered. Kaufland Global Marketplace (DE + wider EU). Published commission band 4–16% by category, charged only on completed sales (not returns/cancellations); monthly plan from €39.95 (€49.95 with store link). Category sub-ranges are estimates within the official band. 19% German VAT on fees (reclaimable).
On a €27.99 product costing €7.00 with €4.50 shipping, Etsy nets about €8.41 per unit versus €8.33 on Kaufland.de — a gap of roughly €0.08. That ordering can flip with a different price or category, so run your own numbers before committing.
Etsy charges 6.5% in the general category and Kaufland.de charges 10–15%. Both vary by category — the full table on this page lists every one.
Yes. In Europe your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.