Every fee both marketplaces charge a European seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a €27.99 item with €7.00 of product cost and €4.50 of shipping, bol.com leaves you about €0.06 more per unit than Kaufland.de — €7.41 – €9.09 against €8.19. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.10 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | bol.com | Kaufland.de |
|---|---|---|
| Apparel & Accessories | 8–14% | 10–16% |
| Footwear | 8–14% | 10–16% |
| Consumer Electronics | 3–8% | 7–10% |
| Electronics Accessories | 8–14% | 8–13% |
| Computers | 8–14% | 7–10% |
| Beauty, Health & Personal Care | 6–12% | 8–13% |
| Baby Products | 8–14% | 8–13% |
| Home & Kitchen | 6–12% | 8–13% |
| Furniture | 8–14% | 8–13% |
| Jewelry | 10–14% | 14–16% |
| Watches | 8–14% | 12–16% |
| Toys & Games | 6–12% | 8–12% |
| Grocery & Gourmet | 5–10% | 7–10% |
| Pet Supplies | 8–14% | 8–13% |
| Sports & Outdoors | 8–14% | 8–13% |
| Office Products | 8–14% | 8–13% |
| Automotive & Powersports | 8–14% | 7–12% |
| Tools & Home Improvement | 8–14% | 8–13% |
| Bags, Luggage & Backpacks | 8–14% | 10–14% |
| Media (Books, DVD, Music, Software) | 8–14% | 10–13% |
| Other / General | 8–14% | 13% |
| bol.com | Kaufland.de | |
|---|---|---|
| Commission charged on | Item price only | Item price only |
| Payment processing | No separate fee — bundled into the commission | No separate fee — bundled into the commission |
| Per-order / closing fee | €0.50 per order | None |
| Fixed monthly cost | None | €39.95/mo — Basic plan (€39.95, plus VAT) |
| Rates verified | Partly — contains estimates (2026-10-15) | Partly — contains estimates (2026-10-15) |
Sources: bol.com fee schedule · Kaufland.de fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
COVERAGE: bol.com is a single marketplace serving the Netherlands and Belgium, so unlike the former amazon-eu and ebay-eu this record is not standing in for a continent and needs no rename. Modelled at Dutch VAT (21%), which is also the Belgian rate. Commission is a variable percentage plus a fixed amount per item, both depending on item type, with the fixed amount also depending on selling price including VAT. bol.com publishes the full category table only as a download or inside the seller account, so only one category could be confirmed publicly (Kitchen Merchandise, 5 to 12.5% variable plus €0.05 to €0.95 fixed). The ranges above and the €0.50 fixed estimate remain estimates. 21% Dutch VAT on commission for Dutch companies; reverse charge for EU companies outside the Netherlands. Logistics via bol fulfilment fees are on a separate page and are not modelled. CORRECTED: the published commission band for the main markets (DE, AT, CZ, SK, FR, IT, ES, NL) is 7 to 16%, with jewellery highest. The 4 to 12% band carried here since July was the POLAND band, which is a different market. Categories Kaufland does not list are a flat 13% in the main markets. Commission is charged on the gross sales price INCLUDING delivery charges, and only on completed sales. Plans are €39.95 Basic and €59.95 Plus, both plus VAT and both including a €30 monthly ads credit. Media carries an extra flat €0.70 per item, which is category-specific and not modelled. Category sub-ranges within the official band remain estimates.
On a €27.99 product costing €7.00 with €4.50 shipping, bol.com nets about €8.25 per unit versus €8.19 on Kaufland.de — a gap of roughly €0.06. That ordering can flip with a different price or category, so run your own numbers before committing.
bol.com charges 8–14% in the general category and Kaufland.de charges 13%. Both vary by category — the full table on this page lists every one.
Yes. In Europe your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.