Every fee both marketplaces charge a UK seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a £24.99 item with £6.00 of product cost and £4.00 of shipping, Shopify leaves you about £3.00 more per unit than Amazon — £10.08 against £7.08. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.07 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Amazon | Shopify |
|---|---|---|
| Apparel & Accessories | 10–15% | 0% |
| Electronics | 7–8% | 0% |
| Beauty & Personal Care | 8–15% | 0% |
| Home & Kitchen | 8–13% | 0% |
| Jewelry | 20% | 0% |
| Toys & Games | 15% | 0% |
| Grocery & Gourmet | 5–8% | 0% |
| Other / General | 15% | 0% |
| Amazon | Shopify | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price + shipping you charge |
| Payment processing | No separate fee — bundled into the commission | 2% + £0.25 |
| Per-order / closing fee | None | None |
| Fixed monthly cost | £25.00/mo — Professional plan (£25) | £25.00/mo — Basic plan (£25) |
| Rates verified | Yes — 2026-07-09 | Yes — 2026-07-10 |
Sources: Amazon fee schedule · Shopify fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
Referral fee 5–15% by category, £0.25 minimum. 2026 cuts: Clothing 8%→5% for items ≤£15, 15%→10% for £15–£20; new Home band 8% ≤£20; Grocery/supplements 8%→5% ≤£10. FBA fulfilment not included — enter as shipping. 20% UK VAT on fees is reclaimable if VAT-registered (memo). No marketplace commission. Shopify Payments 2.0% + £0.25 (Basic, UK online cards — confirmed 2026). You bring your own traffic — ad CAC matters most here. You charge & remit 20% UK VAT (inside the price shown).
On a £24.99 product costing £6.00 with £4.00 shipping, Shopify nets about £10.08 per unit versus £7.08 on Amazon — a gap of roughly £3.00. That ordering can flip with a different price or category, so run your own numbers before committing.
Amazon charges 15% in the general category and Shopify charges 0%. Both vary by category — the full table on this page lists every one.
Yes. In United Kingdom your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.