Every fee both marketplaces charge a UK seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a £24.99 item with £6.00 of product cost and £4.00 of shipping, Etsy leaves you about £0.72 more per unit than Amazon — £7.72 against £7.00. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.10 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Amazon | Etsy |
|---|---|---|
| Apparel & Accessories | 5% to £15, then 10% to £20, then 15% | 6.5% |
| Footwear | 15% | 6.5% |
| Consumer Electronics | 7% | 6.5% |
| Electronics Accessories | 15% to £100, then 8% on the rest | 6.5% |
| Computers | 7% | 6.5% |
| Beauty, Health & Personal Care | 8% to £10, then 15% | 6.5% |
| Baby Products | 8% to £10, then 15% | 6.5% |
| Home & Kitchen | 8% to £20, then 15% | 6.5% |
| Furniture | 15% to £175, then 10% on the rest | 6.5% |
| Jewelry | 20% to £225, then 5% on the rest | 6.5% |
| Watches | 15% to £225, then 5% on the rest | 6.5% |
| Toys & Games | 15% | 6.5% |
| Grocery & Gourmet | 5% to £10, then 15% | 6.5% |
| Pet Supplies | 5% to £10, then 15% | 6.5% |
| Sports & Outdoors | 15% | 6.5% |
| Office Products | 15% | 6.5% |
| Automotive & Powersports | 15% to £45, then 9% | 6.5% |
| Tools & Home Improvement | 15% | 6.5% |
| Bags, Luggage & Backpacks | 15% | 6.5% |
| Media (Books, DVD, Music, Software) | 15% | 6.5% |
| Other / General | 15% | 6.5% |
| Amazon | Etsy | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price + shipping you charge |
| Payment processing | No separate fee — bundled into the commission | 4% + £0.20 |
| Per-order / closing fee | None | £0.16 per order |
| Fixed monthly cost | £25.00/mo — Professional plan (£25, excl. VAT) | None |
| Rates verified | Yes — 2026-10-15 | Yes — 2026-10-15 |
Sources: Amazon fee schedule · Etsy fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
Referral fee on the total including postage, £0.25 minimum except where none is published. 2026 changes already reflected: clothing cut 15 Dec 2025; Home, Pet, Grocery and Vitamins cut 5 Jan 2026; Low-Price FBA extended to products at or below £20. The digital services fee is a REAL cost, not a reclaimable memo, and it depends on where the seller is established as well as the store. Whether fulfilment fees are quoted excluding VAT is not stated by Amazon anywhere we could find, so fulfilment is deliberately excluded from the reclaimable fee-VAT memo base. 6.5% transaction fee on item plus postage, £0.16 listing fee, and Etsy Payments at 4% + £0.20, all confirmed from Etsy’s own fee and payment-processing pages this pass. Etsy’s regulatory operating fee is now modelled: 0.48% in the UK, charged on item price plus shipping, and it is a real cost rather than a reclaimable memo. Offsite Ads is 15%, or 12% once a shop passes $10,000 in trailing 365-day sales, capped at $100 per attributed order, and applies only to attributed orders, so it is not included here.
On a £24.99 product costing £6.00 with £4.00 shipping, Etsy nets about £7.72 per unit versus £7.00 on Amazon — a gap of roughly £0.72. That ordering can flip with a different price or category, so run your own numbers before committing.
Amazon charges 15% in the general category and Etsy charges 6.5%. Both vary by category — the full table on this page lists every one.
Yes. In United Kingdom your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.