Every fee both marketplaces charge a European seller, side by side — then the same product run through both so you can see what actually lands in your pocket.
On a €27.99 item with €7.00 of product cost and €4.50 of shipping, Kaufland.de leaves you about €0.56 more per unit than Amazon.de — €8.19 against €7.63. That is before advertising, and it can reverse at a different price point or in a different category, which is exactly why the calculator below takes your numbers.
Dataset 2026.10 · worked with the same engine as every Farolane calculator · example uses the general category; ranges reflect published commission bands.
| Category | Amazon.de | Kaufland.de |
|---|---|---|
| Apparel & Accessories | 5% to €15, then 10% to €20, then 15% | 10–16% |
| Footwear | 15% | 10–16% |
| Consumer Electronics | 7% | 7–10% |
| Electronics Accessories | 15% to €100, then 8% on the rest | 8–13% |
| Computers | 7% | 7–10% |
| Beauty, Health & Personal Care | 8% to €10, then 15% | 8–13% |
| Baby Products | 8% to €10, then 15% | 8–13% |
| Home & Kitchen | 8% to €20, then 15% | 8–13% |
| Furniture | 15% to €200, then 10% on the rest | 8–13% |
| Jewelry | 20% to €250, then 5% on the rest | 14–16% |
| Watches | 15% to €250, then 5% on the rest | 12–16% |
| Toys & Games | 15% | 8–12% |
| Grocery & Gourmet | 5% to €10, then 15% | 7–10% |
| Pet Supplies | 15% | 8–13% |
| Sports & Outdoors | 15% | 8–13% |
| Office Products | 15% | 8–13% |
| Automotive & Powersports | 15% to €50, then 9% | 7–12% |
| Tools & Home Improvement | 13% | 8–13% |
| Bags, Luggage & Backpacks | 15% | 10–14% |
| Media (Books, DVD, Music, Software) | 15% | 10–13% |
| Other / General | 15% | 13% |
| Amazon.de | Kaufland.de | |
|---|---|---|
| Commission charged on | Item price + shipping you charge | Item price only |
| Payment processing | No separate fee — bundled into the commission | No separate fee — bundled into the commission |
| Per-order / closing fee | None | None |
| Fixed monthly cost | €39.00/mo — Professional plan (€39, zzgl. MwSt.) | €39.95/mo — Basic plan (€39.95, plus VAT) |
| Rates verified | Yes — 2026-10-15 | Partly — contains estimates (2026-10-15) |
Sources: Amazon.de fee schedule · Kaufland.de fee schedule
Both figures come from the same calculation: order revenue minus commission on whichever base the platform actually uses, minus per-order and payment fees, minus the consumption tax sitting inside your price where that applies, minus your product cost and shipping. No midpoints are invented — where a marketplace publishes a band, you see the band.
GERMANY ONLY, re-sourced from amazon.de’s own pricing page this pass. It was amazon-eu, one euro record standing in for Germany, the Netherlands, France and others with VAT approximated at 20%; that could not honestly carry per-country fulfilment, since German local, European Fulfilment Network and Pan-EU differ by about 3x on the same weight band. It now carries real German VAT at 19%, the Germany-only fulfilment table and the German digital services treatment. France, Italy, Spain and the Netherlands are NOT modelled and the UI says so rather than implying coverage. The old id amazon-eu still resolves here via the alias. A German-established seller selling in the German store pays NO digital services fee, which is why there is no catch-all row. Several thresholds genuinely differ from the UK and were corrected: furniture breaks at €200 not £175, jewellery and watches at €250 not £225, automotive at €50 not £45, and tools are 13% not 15%. Not modelled: the Prime/FBA clothing variant (15% to €45 then 7% above) and the 13% furniture-accessory and door/window sub-rates. CORRECTED: the published commission band for the main markets (DE, AT, CZ, SK, FR, IT, ES, NL) is 7 to 16%, with jewellery highest. The 4 to 12% band carried here since July was the POLAND band, which is a different market. Categories Kaufland does not list are a flat 13% in the main markets. Commission is charged on the gross sales price INCLUDING delivery charges, and only on completed sales. Plans are €39.95 Basic and €59.95 Plus, both plus VAT and both including a €30 monthly ads credit. Media carries an extra flat €0.70 per item, which is category-specific and not modelled. Category sub-ranges within the official band remain estimates.
On a €27.99 product costing €7.00 with €4.50 shipping, Kaufland.de nets about €8.19 per unit versus €7.63 on Amazon.de — a gap of roughly €0.56. That ordering can flip with a different price or category, so run your own numbers before committing.
Amazon.de charges 15% in the general category and Kaufland.de charges 13%. Both vary by category — the full table on this page lists every one.
Yes. In Europe your listed price is VAT-inclusive, so the tax inside the price is removed from revenue before margin is calculated.
Yes, and most established sellers do — the point of comparing is knowing which one deserves your ad budget and your best pricing. The Goal Planner can split a monthly profit target across both channels at once.